What does Insight Designs have to do with the Winter Olympics?

January 29th, 2010 Beth Krodel

We got the opportunity to do some really cool designs for the Jamaica Ski Team.

That’s right, Jamaica has a ski team! It consists of one guy - Errol Kerr, who will be going for gold in ski cross, the Olympic’s newest sport.

One of Kerr’s sponsors is Spyder Active Sports, a long-time client of ours. The marketing team at Spyder entrusted us with the job of designing the Jamaica Ski Team web page, as well as banner ads, email designs and several pieces of print collateral, including this cool poster.

Be sure to mark your calendars to see Errol in action. Men’s Ski Cross qualifiers start at 9:15 am PST on Sunday, Feb. 21. Check your local listings for TV coverage. Or see details on the web at Vancouver 2010.

Go Errol. Go!

Oh, and you can enter to win a 5-day/4-night trip for two to Jamaica (brought to you by Spyder, the Jamaica Tourist Board, Air Jamaica and Sunset Jamaica Grande Resort & Spa. Don’t miss out!

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2009 Holiday Party: A Recap

December 9th, 2009 Mike Kohn

Insight Designs hosted our 10th annual holiday party this last Friday.  We had a great turnout, so thanks to all of our clients, families and friends for coming!  And for those of you that weren’t able to make it, we hope to see you there next year.  Until then, here’s a taste of the things you missed:

  • There was a ton of great food and chocolate treats scattered throughout the office.  The drinks, however, could be found outside of the office - on the roof.  It was fun seeing our clients dangle out the window to grab a diet Pepsi (it really wasn’t as treacherous as it sounds).  At least the drinks stayed frosty in Boulder’s single-digit temperatures.
  • We had a raffle for numerous gifts including Eldora ski passes, gift certificates to The Med and Brasserie Ten Ten restaurants, and even some awesome Insight Designs t-shirts.
  • Java, the office dog, had a small camera mounted to his back that took a photo every minute and wirelessly uploaded it to Flickr.  Java got a ton of pets from people just looking for a little camera time.  Also, there were a suspicious amount of photos of trash cans.
  • As usual, Nico set up a portrait photography studio down the hall, and people had a blast with it.  Most photos contained at least one Santa hat or a set of reindeer antlers.  All of these photos, along with the ones taken by Java, can be seen here on Insight Designs’ Flickr page.

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Live photos from our 2009 Holiday Open House

December 4th, 2009 Nico Toutenhoofd

We do this every year and each time we try to come up with a new twist on automated photo uploading technology to deliver images in real time. We are shooting these images with a Canon 5D, which is transmitting images over FTP to my laptop in my office with a Canon WFT-E1 wireless transmitter. The files are stored in a folder on my HD, and this nifty little Python app called uploader.py checks the folder every minute and uploads files to our Flickr account. This year we’ve also found a nifty site called Flickr Slide Show that will take images from your Flickr account and turn them into a Flash photo gallery.

And I give this a 50/50 chance of working, but here’s out live Java cam… It uses a GoPro HD Helmet Hero camera and an Eye-Fi card:

Or if you’d prefer you can view these images directly on Flickr here.

Enjoy!

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Take the Time to Protect Your Computer - NOW

November 12th, 2009 Mike Kohn

I spend a lot time on the internet, and according to a recent study, you do too.  We all know that surfing the web presents security risks, but we do it anyway - and do it a lot.  There’s no getting around it; the web is just so darn useful.  I’ve never actively done much when it comes to taking security measures, and somehow I got away with it for a long time.  But after a recent brush with a virus on my home PC, I decided to educate myself on how to better protect myself.

Now, these steps won’t turn your computer into the Chuck Norris of virus protection, but they certainly won’t hurt to follow.  They’re just a few simple tips I found helpful when safeguarding my own computer.

1.  Install Antivirus Software
This seems like an obvious one, but believe it or not, I didn’t have any when I got the virus.  You know that warning Norton gives you every 30 days saying your antivirus needs to be activated?  There’s a reason they’re so insistent.  Just because you don’t  often see the program actively doing anything, it doesn’t mean that it’s not working hard in the background.  Many browsers these days constantly have conversations with your antivirus software.  Any time a download is queued up - with or without your knowledge - the browser double-checks with the antivirus that it doesn’t contain any harmful files.

Don’t think you have to pay a yearly subscription fee to get good protection, either; there are plenty of free antiviruses out there.  Granted, some might excel over others at one aspect of protection but not another, so doubling-up is not a bad idea (they’re free, after all).  Most of the programs should include a feature that schedules automatic weekly or monthly system checks that crawl through your entire hard drive (”set it, and forget it!” as Ron would say), so be sure to set that up.

Check out this site for reviews of some of the better free antivirus programs.

2.  Use a Secure Browser
By that, I really mean that you should use Firefox, and always the latest version.  It’s already the most commonly used browser today, but if you still need a reason to make the switch, the security benefits it offers should do the trick.

Firefox is one of those browsers I mentioned that talks to your antivirus.  Its built-in malware protection is the same technology developed and used by Google.  It keeps an eye on your plug-ins and disables them if they install or update insecurely.  The list goes on.

3.  Update
Keep your computer and all of its software current with the latest patches and updates.  Viruses often slip in through vulnerable areas of your software or operating system, and developers try to stay one step ahead by finding these holes and patching them before they’re exploited.

4.  Keep an Eye Our for Anything Fishy
In the past, I’ve been pretty haphazard when it comes to clicking on links and downloading files, but that’s certainly not a model to follow.  Our antivirus programs should have our back while we’re surfing insecure sites, but the risk is never worth it.  The best antivirus is truly your own intuition.

Stick to reputable sites, especially when entering sensitive info such as credit card and Social Security numbers. (Firefox can help you with this, too.  Just click on the favicon next to the address bar to get info on the site you’re visiting.)  Stay away from downloading music and software illegally.  Hackers love planting bugs in torrents because people willingly and blindly download them onto their computers, and the sites distributing them can’t be counted on to keep you safe.

Also, beware of emails from people you don’t know.  Email is one of the most common ways for viruses to be spread, so always use your antivirus to scan any attachments before downloading them.  Phishing scams also proliferate through email, so if your bank or anybody else asks you to enter sensitive info after clicking a link, make sure that link goes to where you think it should!  Check the URL: firstbank.phishywebsite.com is NOT the same as firstbank.com, and even though the site visually looks the same, that doesn’t mean it is.  Always make sure it’s a secure, encrypted site, too.

At the end of the day, what’s important is keeping your computer safe and your identity secure.  The virus I got a few weeks ago was merely adware that was little more than an annoyance, but it could have been a lot worse.  Help yourself out and set aside some time to build up your computer’s defenses.  It’ll end up saving you a lot of time and worry in the long run.

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Insight Designs’ Newest Employee

October 28th, 2009 Mike Kohn

Hi there!  My name is Mike Kohn, and I’m the new guy. I just started working here a few days ago, and I’d like to take this opportunity to introduce myself and give you my first impressions of Insight Designs.

I graduated from the University of Colorado a few years back with a degree in Astronomy.  People would often ask me, “What are you going to do with a degree like that?” and I would always reply, “Make websites, of course!” I randomly landed at an HTML tutorial website several years ago, and I immediately caught the web bug (the good kind). I’ve spent a good deal of my time since that fateful day learning as much as I can about web development, and practicing what I’ve learned by making websites for myself, customizing blogs, and even trying my hand at a little graphic design (you know, to make the sites look good).

I came to a point, though, where I wanted something more than just making websites for myself and friends.  I wanted to get a job in the web development field so I could be immersed in my passion daily.  I even made a website to prove it - mikeneedsajob.com.

Luckily, I found exactly what I was looking for!

Beth and Nico hired me a short time ago as a Testing Specialist.  It will be my job to make sure all of our products pass a final inspection before being delivered to the client.  It’s uncommon to find this type of position at small and mid-sized web firms, but from what I’ve gathered about the people at Insight Designs so far, they expect nothing but the best.  The fact that my job even exists goes to show their commitment to quality.

I am super excited to start working with this very professional, very intelligent group of designers and programmers.  I can’t wait to be elbows-deep in their awesome websites and programs, testing away.

In fact, I should probably go now and get started on my real work. And in my freetime, I guess I should convert mikeneedsajob.com to mikegotajob.com. It seems only fitting.

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Nico makes history

September 8th, 2009 Beth Krodel

Ever since I’ve known Nico, he’s had a personal goal of doing a “sub-50-minute 40k.” For those of you who aren’t cyclists, that means averaging 30 MPH on a 24.8-mile bike ride. AKA - screamin’ fast!

On Sunday, Nico achieved that goal with a time of 49:51 in the National Record Challenge, a 40-kilometer individual time trial held in Moriarty, New Mexico.

At 41, Nico became only the 15th person in U.S. history to do an official sub-50. (To be an official record, the time has to occur on an out-and-back course to ensure that the rider isn’t going downhill the entire way or that he doesn’t have a tailwind for the entire event. The Moriarty course was indeed an out-and-back.)

Nico has attempted to achieve this goal at least a dozen times in the past two decades. The closest he’d come before Sunday was in 2007, when he finished in 50:17, just 18 seconds shy of his goal.

When he messaged me from his iPhone on Sunday to share the news of his sub-50 finish, he said, “So now I have to come up with a new goal, or retire.”

Yeah, right. Sunday’s race marked the end of this year’s cycling season for Nico, but today he said he’s “already thinking about next season.”

Congrats partner!

Posted in Insight News | 2 Comments »

A National Champion in our Midst!

August 24th, 2009 Beth Krodel

He did it! Keith won! And now we can boast that we have a National Champion on our staff! Go Keith!

Keith Harper — one of Insight Designs’ star designers — and his teammate Clarke Sheehan won the gold medal Sunday in the Madison event during the USA Cycling masters track national championships at the 7-Eleven Velodrome in Colorado Springs.

The Madison is a two-person team bike race. The folks at the Oregon Bicycle Racing Association describe it this way:

“Madison is one of the most interesting track races to watch or participate in. Basically, this is a team race like tag-team-wrestling, only at a much faster pace. The idea is that the riders will group into teams of two and then only one rider will race at a time. The interesting part, though, is how they “tag”. While one rider is racing on the track, another rider will start going about 15 mph at the top of the track and drop down to the red line. Rider one will then come by at 30 mph, grab his/her left hand and fling them up to speed while dropping back onto the apron.” Read more about Madisons here.

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Keith takes 2nd at Nationals!

August 20th, 2009 Beth Krodel

Keith Harper, left, and Clarke Sheehan showing off their medals.

Keith Harper, left, and Clarke Sheehan showing off their medals.

Insight’s very own Keith Harper — web designer by day, kick-ass cyclist the rest of the time — won the silver medal last night during the USA Cycling masters track national championships at the 7-Eleven Velodrome in Colorado Springs.

And Keith is so modest. He put in a full day at the office before making the two-hour drive to Colorado Springs for the big event, which was at 8 pm Wednesday night. Then, when he came in the office this morning, he didn’t mention the race or the medal until I casually asked him what he did last night.

Keith: “I had a race.”

Beth: “How’d you do?”

Keith: “I finished second.”

Beth: “What was the race?”

Keith: “The national track championships.”

Beth: “You mean you came in second in the whole nation. That’s amazing.”

Keith: Shrugged his shoulders.

So I thought I’d do a little bragging for Keith!

In Wednesday’s points race, Keith’s teammate, Clarke Sheehan - also of the Orange Guy Truss and Fence track team - finished first. On Sunday, the two of them will compete together in the “Madison” team event back at the Velodrome. Don’t know what a Madison is? Find out here. Wish Keith and Clarke luck as they go for gold together.

And check out this cool ad concept featuring Keith:

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Way to go Team Garmin-Slipstream!

July 27th, 2009 Beth Krodel

Three cheers for our friends and clients of Team Garmin-Slipstream! Though they missed a spot on the podium in the Tour de France on Sunday, the Boulder-based professional cycling team boasted an impressive feat: two riders in the top 10. Bradley Wiggins was fourth overall - just 1 minute, 23 seconds behind third-place-finisher Lance Armstrong. And Christian Vande Velde finished eighth overall - just two months after cracking three vertebrae in a crash.

And the next time you talk to Nico or Kelly or Evan, be sure to ask them about all the cool behind-the-scenes technology work we did for both the versus.com website and the slipstreamsports.com website during the tour. I kept nagging Nico to write a blog about what he and the other programmers were doing, but he was simply too busy doing real work to find time to blog. In short, we helped create versus.com’s Race Tracker that provided Live Tour de France coverage including live GPS tracking, real-time play-by-play, interactive maps and profiles, and live broadband-quality video.

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Bing – Microsoft’s “Decision Engine”

June 15th, 2009 Ethan Stemm

Last month Beth posted a blog discussing the new search tool named Wolfram Alpha.  While the book is still out on this new search technology, an old player in a new guise has come upon the scene and likes to be called Bing.

Bing is Microsoft’s new search tool (replacing Live Search), and in an attempt to distinguish itself from Google and Yahoo, it is being touted not as a new Search Engine but rather a Decision Engine. What exactly is a decision engine? I’m not sure, but I found some clues in this article. Apparently, this Decision Engine is going to provide three main elements:

  • Quality search results
  • Organized search experiences
  • Simplified tasks and insight

Keeping these newly discovered points in mind, I took another look at Bing and came to this conclusion:

Bing operates just like any other search engine but with a nice photo in the background.

I suppose the real test of a search engine (or decision engine) would take place late Friday afternoon just moments before the end of the day when we suddenly remember needing to find the address of where we are meeting our significant other(s) after work. We begin searching for this information attempting to not be distracted about missing the bus but still remembering to turn on the office alarm while trying to remember our banking password so we can check if we even have the dough to go out for dinner. In this all-too-real scenario, the search engine is an integral part of the process and if it works correctly, we’ll hardly even notice it. But if it fails, and we end up across town at the wrong restaurant with no money, we’ll notice and remember which search tool to blame.

Since I am not going to complete the test outlined above (I don’t ride the bus), please accept the following observations:

  • Bing has a good a look to it and seems to provide good results.
  • Once past the paid rankings, Google usually leads us to where we want to go.
  • Yahoo is that old “portal” friend providing news and email with its search returns.

The truth of search on the internet is that the technology has not really changed much over the past decade. Yes there have been improvements with the control of spam, search results do provide more localized information and everything is faster, but can we say a current search return is far superior to those we got years ago? I’m not sure we can, and so I say it is time for search to improve in a big way. Perhaps the increasing reliance upon search returns acquired from Twitter, Facebook or a blog will result in some new search paradigms. Maybe a new technology is being developed right now and within a year’s time we’ll be more satisfied with our search returns. Or maybe we have reached the apex of search and right now is as good as it gets. In any case, give Bing a look and let us know what you think.

Posted in Web Technology | 6 Comments »

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